Once again, I am in San Francisco and between the obligatory Christmas shopping had a little time to peruse the New York Times…and came across a really interesting article: Brands for the Chattering Masses (note to German media publishers: NYT provides a permalink for each of their articles). It’s a bit too focused on Buzzmetrics for my taste, but it shows that in the US mainstream marketers are not only taking notice of the blogosphere, but also using it to do research. A lot of people claim that this is the end of traditioinal market research, since there is much more data on the web than you could ever get from focus groups…
If you are interested in how the Internet affects brands, you may also like these couple slides (pdf) taken from a talk I gave at an event for executives from German public companies.
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